Kaidia Pickels

Marketing and public relations writer based in Pittsburgh.
Available for freelance content writing, creative copywriting, and social media strategy.
Browse my portfolio to learn more about my work and get in touch.

Résumé

EXPERIENCE

Pipitone Group
Content Strategist (Jan. 2022 - Present); Content Specialist (Feb. 2020 - Jan. 2022)
Creating integrated, dynamic content as part of our multidisciplinary marketing strategies to help our clients reach their branding and business goals. Producing a range of marketing content including blog posts, social media content, case studies, press releases, business reports, web content, and downloadable resources.

Made in PGH
Freelance Writer (Jan. 2021 - Present)
Writing both sponsored and organic blog articles on a range of businesses local to the greater Pittsburgh area with a focus on food and beverage topics. Optimizing content for superior SEO performance and sourcing supplementary images, quotes, and links.

Edinboro University
Freelance Content Writer (Aug. 2019 - June 2020)
Produced digital content for Edinboro University’s new homepage following a collaborative, comprehensive rebranding effort. Optimized written content for ideal search engine and social media performance. Identified key performance areas from SEO research to help direct content strategy.

University of Pittsburgh, Division of General Internal Medicine
Digital Media Writer (Aug. 2018 - Aug. 2019)
Developed and managed social media accounts and websites for DGIM research centers and programs. Curated social media content to increase engagement across platforms. Wrote and edited novel content to supplement existing content on DGIM websites that promote faculty achievements and news.

NYU Office of Student UX, Technology, and Engagement
Digital Media Intern (Sept. 2017 - Aug. 2018)
Developed social media strategy for HashtagNYU, a student-facing social media brand, and NYU Athletics programs. Captured, curated, and produced digital media content, including social media content, blog posts, photos, and videos. Compiled performance analytics for weekly reports on online engagement data.

EDUCATION

New York University, Graduate School of Arts and Science
Masters of Arts in Humanities and Social Thought, May 2018

New York University, Liberal Studies Program
Bachelor of Arts in Global Liberal Studies, May 2017
Concentration: Contemporary Culture and Creative Production; Minors: Documentary and French Studies

LEADERSHIP

Public Relations Society of America (PRSA) Pittsburgh
Web Content Manager, Jan. 2023 — Present
2023 Renaissance Awards Co-Chair, PRSA Pittsburgh Executive Board, Jan. 2022 — Present
Member, Diversity and Inclusion Committee, Jan. 2021 — Present

American Advertising Federation (AAF) Pittsburgh
Events Chair, Ad 2 Pittsburgh Executive Board, Aug. 2021 — Present

SKILLS

Advanced writing and presentation skills applicable to project management, account management, content marketing strategy, creative copywriting, and social media management.
Strong reasoning and research abilities with experience in gathering insight and monitoring trends.
Digital literacy that encompasses visual website design, strategic copywriting, social media management and content creation, video and audio production, and data visualization.
Proficient in written and spoken French.

CERTIFICATIONS

The Women’s Professional Development Workshop — SkillPath (Jan. 2022)
Inbound Marketing Certification — HubSpot Academy (Dec. 2020 — Jan. 2023)
Social Media Marketing Certification — HubSpot Academy (Dec. 2020 — Jan. 2023)

DIGITAL MEDIA TOOLS: